Loyalty/Retention: Improve customer loyalty and retention by maintaining a close, personal relationship with your customers. This strategy includes several types of messages that accomplish two main goals: Shows the customer you appreciate their business/loyalty, and provides information which allows them to maximize their relationship with you by taking advantage of features and benefits. We run this strategy in a “Wave Campaign” format which consists of three or more messages.
Goodwill call – Welcome new members, thank them for their business, anniversary messages.
Informational call – alternative methods of bill payment, Rewards program status, time-sensitive information, benefits to shopping online, special offers, updates
Reward call – credit line increases, special offers for long-time customers, additional credit lines for online shopping